I built this because I needed it.

I'm Kerri. I started a little craft business on the side of a job, never really took it seriously, and then I was made redundant and suddenly it had to be the whole thing. There was nowhere else for the money to come from. I had a shop full of work I was proud of, completely baffled as to why it wasn't selling the way I knew it could.

So I did everything you've probably done. Fiddled with the photos, rewrote the titles, refreshed the stats far too many times a day. None of it was the thing that actually changed it. What changed it was realising the selling happens before launch day, with the people who already care, not in a search box.

The first time I ran a launch that way it was Christmas, and I sent one email to a list I'd spent six weeks warming up, and it did £12,000 over a weekend. It was the same shop and the same products. The only thing that had changed was that the people were already waiting for it.

By year three I made £180,000, and had a breakdown at the end of it. No systems, everything running through my own two hands. So I rebuilt it the smarter way, on warm lists, digital products that earn after the stock's gone, and launches my people turn up for on purpose. My first digital product was priced at £2.50, which was daft of me, and 157 people bought it anyway. That's what I teach here.

Inkspace is three foundation courses that take you from working out what to sell all the way to selling it steadily, the Sell-Out Plan for when you're ready to launch a collection, plus a library and a few rooms to talk in. No fourteen-module course you'll never finish. Just the doable version, one phase at a time.

On the coached tier I'm properly in it with you. Every answer you write earns a real question back, written by me personally, and I sign off your thinking before each phase opens. A good question beats good advice, because the answer ends up being yours.